A mobile phone used to be something you held. Now it is something you are.

Take an inventory of everything you’re trying to do, pick out the few things that will make the most difference (to your job, your career, or your life), and put everything else at the bottom of the pile or eliminate it altogether. Prioritize, prioritize, prioritize — and you may find that you’ll get more done by doing less.

Brands need to quit the cheap games to gain likes and need to focus on developing tangible relationships and publishing valuable content that makes them worthy of following and liking.